I am a high maintenance shopper with an extremely low maintenance makeup routine. On a regular day I am lucky if I get a chance to put on mascara and moisturizer, so when I actually do wear makeup I need it to be easy and fast, otherwise I will never do it. Therefore, I am constantly searching for the one eyeliner that goes with everything, the mascara that works with one swipe, or anything that might make the entire rigmarole easier and faster.

Enter: Benefit’s Gimme Brow+ volumizing eyebrow gel. So easy! I have tried eyebrow pencils and eyebrow powders, but they are so not happening. If you need the holy grail of brow products, look no further. It is like a mascara wand for your brows.

A brow expert at the Ulta Brow Bar told me to purchase the 03 – medium neutral light brown so if you have an Ulta near you, it might be worth asking for advice before investing. I just swipe it once with the grain of my eyebrow hair and once against the grain and I’m done! Woohoo!

Tip: Get all the extra gunk off of the brush using the opening of the tube before you apply so that you don’t have extra unnecessary gel on the brush.

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